Pay-Per-Click advertising is not as easy at it used to be. Yet it’s become a vital component of an overall marketing strategy. Over 40% of Fortune 500 companies are increasing their online advertising spend in 2008 according to an eMarketer survey. That’s billions of dollars. Ad words can be found in search results, on blogs,…
All posts by Robert Snell
SEO Packages (UK)
Starter SEO Package – (£599 Per Month)(3 month minimum) Number of Keywords / Phrases targeted: 5 Keyword/Phrase identification / analysis Meta Tags Composition (5 Pages) Manual/Automated Submission to TOP search engines and directories Site Map (if not present in design) Link Resource page Monthly Search Engine Ranking Reports Re-submissions whenever required based on ranking report…
Time and not enough of it!
Ever since moving back to Canada and kicking off the new job, social media has almost taken a back seat to my insane work schedule. Never ending work, travel and more work. Need to find the happy medium and get back into the swing of things here on the blog and on the likes of…
Who’s message is it?
For decades the role of PR professionals and communicators/marketers has been to shape the corporate message; whether it be for a press release or marketing campaign. The professionals did the research and prepared the message and off it went to any combination of newspaper, wire service, television, radio…it was put out there and it pretty…
Web Strategy Vs. Corporate Strategy
Many organizations value the corporate or organizational Website; they understand it is an excellent communications tool and may generate some business. Unfortunately, many organizations struggle with how to incorporate and to what extent to incorporate, the Website into their corporate strategic planning. This goes for any size of business and government. The fundamental issue starts…