The majority of businesses and organizations view the Web simply as a marketing channel and therefore focus on the two priorities of marketing – get and keep customers. Rightly so. If a business isn’t generating a profit then it’s a charitable organization, not a business. But the Web brings greater value to a business than…
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Web Analytics, Monitor and React.
So you’ve made the decision to implement Web analytics. Or perhaps marketing is providing some colourful dashboard reports for use in management meetings, but you’re wondering about more than just campaign successes. Web analytics are your organizations best Leading Indicator for metrics and benchmarking.
Measuring Social Media: An Approach
There are a lot of Web analytics services out there, from free Google Analytics to paid for, installed-on-server software applications. You can have colourful dashboards and cut the numbers every which way from Sunday. But what about Social Media? There are not really any standards for basic Web analytics beyond the generally accepted Page Views,…
So you’re going to advertise on the internet?
Your taking the leap, your going to allocate a portion of your marketing spend to advertising on the internet. Pay per click the most obvious choice is also probably involved in the most internet marketing blunders I’ve seen. For some reason companies think if they throw money at it success will follow, when really there…
Social Media and its oddities?
Social media has become the communications channel of choice for many people and companies, the medium to criticize while hiding a users true identity, a source for business opportunities and new friendships. I have had the pleasure of experiencing all facets of social media, from new friendships to the bizarre digital stalkers (the oddities). Social…