The noise is unreal, so many conversations, questions and pure silliness. The noise is Twitter and the question is how do you listen and participate? Noise? Well last night I got to thinking, How do Twitter users manage all the noise? Now to be more specific I will use Guy Kawasaki and Robert Scoble as…
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Web Analytics for Key Performance Indicators
Key Performance Indicators or KPI’s as anyone who has implemented them or is responsible for their ongoing management can tell you, are painful at the best of times. But KPI’s can play a vital role in the strategic management of an organization large or small. One of the biggest challenges with KPI’s is where the metrics…
The Commodotization of Search Marketing?
Something becomes a commodity when the supply becomes widely available through increased sources. A few years ago, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) services were fairly exclusive offerings. Ten years ago, the concept of SEO and SEM were almost non-existent. At some point, someone connected the fact that people start looking for…
Is Social Media Part of an SEO Strategy?
SEO companies will tell you that Social Media should be a key element of your SEO strategy. This could be a huge mistake that leads to damaging your online reputation and costing your marketing budget dearly. While SEO elements should be built into your Social Media efforts, letting an SEO specialist build and execute your…
When Do You Stop Doing SEO Work?
Posted on Author Robert SnellPosted in Internet Marketing, SEO (Search Engine Optimization)Leave a Reply
Well, never really. One of the challenges faced by many organizations is that they only implement SEO by campaign, say for a particular microsite or just to get rankings up under key terms and keywords. Then they take a look at all the time and money they’ve spent and may think a) we’re done now…