CFO’s, VP Finance, Comptrollers… they all have a fundamental interest in their company’s online activity which is essentially “how much is it costing and are we making money?” which is the most critical concern. But the answer to those questions isn’t as simple anymore. Fortunately, as complex as the answer is, there are reasons, and…
All posts in Thinking!
Putting a Value on Website Design Budgets
A number of clients have asked “what’s the cost of a website?” There’s a loaded question. Design on the Web is as important as packaging design, product design and corporate identity. This is becoming increasingly so. The value of good website design is in some ways subjective. Website design implies more than just the “graphic”…
SEO Packages (UK)
Starter SEO Package – (£599 Per Month)(3 month minimum) Number of Keywords / Phrases targeted: 5 Keyword/Phrase identification / analysis Meta Tags Composition (5 Pages) Manual/Automated Submission to TOP search engines and directories Site Map (if not present in design) Link Resource page Monthly Search Engine Ranking Reports Re-submissions whenever required based on ranking report…
Who’s message is it?
For decades the role of PR professionals and communicators/marketers has been to shape the corporate message; whether it be for a press release or marketing campaign. The professionals did the research and prepared the message and off it went to any combination of newspaper, wire service, television, radio…it was put out there and it pretty…
Web Strategy Vs. Corporate Strategy
Many organizations value the corporate or organizational Website; they understand it is an excellent communications tool and may generate some business. Unfortunately, many organizations struggle with how to incorporate and to what extent to incorporate, the Website into their corporate strategic planning. This goes for any size of business and government. The fundamental issue starts…